Trust Me...

I see this actual ad on several large well known websites as I surf around...including The Weather Channel's, Weather.Com. Every time I encounter the ad I have to wonder what kind of creative process went into it.

Did a focus group of Madison Avenue Ad guru's sit around musing what graphic they could use to go with a mortgage ad. "Let's see now, in these tough times, what visually depicts safety and security in a home loan? I've got it....how about a picture of someone who looks likes Charles Manson. Great idea, who doesn't love and trust Charlie Manson".

Was that it...or are they just dopes? I think the later. I know I personally never do business with a company using Charles Manson as their logo.