Good Company....!

The other day I was over at Hugh Hewitt's place on the web where Hugh was talking about the interesting possibilities that Blogs offer for all sorts of real time communications assignments. If you have read Hugh's book, "Blog",

you know that he spends some time espousing the corporate use of the medium. One of the examples that Hugh gave was the ingenious use of "buzz" that Blogs can create in marketing such things as upcoming films. And as a current example he named the forward thinking firm of Grace Hill Media that was in fact using this technique to promote the film "In Good Company".

Grace Hill Media is offering free tickets to screenings of the film to those Bloggers who emailed and asked for them. Like me. Unfortunately, Universal Pictures decided that far West Texas is not a hot enough market to test the movie and so I won't be attending. However, and just as interesting to me, today I recieved a surprise package from Jonathon Bock, the President of Grace Hill Media.....a really nice "In Good Company" movie hat and "T" Shirt. A high quality hat and "T" shirt I might add. I won't be attending the screening, but I have to say that the movie trailers on TeeVee look interesting, and now that I have a personal connection to the film, I'll be much more likely to see it. Grace Hill Media is on the Blog ball....